In today’s advertising world, ad waste is the biggest enemy for marketers. You might invest thousands of Saudi Riyals in your campaigns, but if your message doesn’t reach the right audience at the right time, you’re simply burning money without real returns.
According to Forrester Research, global ad waste reaches up to 37% of digital advertising budgets due to poor targeting and lack of planning.
Source: Forrester Research
With NITX, the story changes entirely. We offer an intelligent platform for managing digital advertising and display screens that leverages AI-powered targeting and advanced analytics, ensuring that every Riyal you spend delivers maximum impact.
1. What Is Ad Waste and Why Does It Happen?
Ad waste occurs when:
- Your ad reaches an uninterested audience.
- The ad is shown at the wrong time or place.
- The ad gets ignored due to poor relevance or creativity.
According to Statista, more than 60% of viewers ignore ads that are irrelevant to their interests or real needs.
Source: Statista – Advertising Relevance
2. How NITX Eliminates Ad Waste
A. Precision Audience Targeting
NITX uses Artificial Intelligence (AI) and geo-targeting technologies to display ads to the audience most likely to engage, and at the perfect moment.
B. Remote Screen Management
Thanks to cloud-based broadcasting, you can manage hundreds of screens across multiple locations and update content in seconds to match the audience and venue.
C. Continuous Learning from Data
Our platform doesn’t just display ads—it learns from interaction patterns, analyzes performance, and automatically adjusts campaigns for optimal results.
3. Real-World Success Stories
- Retail Sector: A fashion retail chain boosted sales by 28% in just two months after using NITX to display daily customized promotions inside malls.
- Hospitality: A luxury hotel in Jeddah increased restaurant reservations by 20% through targeted promotions broadcast on lobby and elevator screens.
4. Numbers That Prove the Difference
- According to HubSpot, AI-targeted advertising achieves a 300% higher conversion rate compared to traditional ads.
Source: HubSpot Marketing Statistics - NITX clients reported up to 40% reduction in ad waste within the first three months of use.
5. Smart Investment with NITX
A. Campaign Flexibility
Launch short or long-term campaigns, and customize content anytime based on real-time engagement data.
B. Comprehensive Reports
Get detailed performance reports to better understand your audience and continuously improve your strategy.
C. Scalable Solutions
From a single screen in a small shop to hundreds of screens across different cities—NITX grows with your business.
6. Tips to Reduce Ad Waste
- Know your audience: The more you understand, the better you can target.
- Test and measure: Try different ad versions to find the most effective.
- Use real-time data: Don’t wait until a campaign ends to adjust it.
- Invest in technology: Smart platforms like NITX reduce waste and increase ROI.
7. The Future of Smart Advertising in Saudi Arabia
Saudi Arabia is witnessing a boom in digital advertising technologies, driven by Vision 2030, which supports innovation and digital transformation.
NITX is at the forefront of this evolution, providing innovative advertising solutions tailored to the local market while opening new opportunities for advertisers.
Conclusion
Ad waste is no longer inevitable. With NITX, every advertising Riyal becomes a smart investment, backed by cutting-edge technology and precise analytics.
Whether you’re a small business or a major brand, NITX gives you the tools to reach your audience accurately, at the right time, with minimal waste.