1. Built for the Saudi Market Needs
Founded in 2022, NITX was created to support the digital transformation of Saudi Arabia’s hospitality and retail sectors, fully aligned with Vision 2030. The platform offers cloud-based solutions that allow brands to manage multiple smart screens from a single location with exceptional efficiency.
(Source: alamrakamy.com, fintechgate.net)
2. Strong Investor Confidence & High Valuation
NITX successfully closed its Seed investment round, led by Aayed Investment, with a company valuation of SAR 20 million, reflecting strong investor trust in the business model.
(Source: tech3arabi.com)
💬 Investor Insight:
“NITX has a clear vision and a capable team to deliver smart solutions that meet the fast-paced digital transformation needs of the Saudi market.” — Ahmed Al-Saadi, Tech Investor.
3. Strategic Smart Screen Network
NITX operates a growing network of digital displays located in shopping malls, hotels, airports, and leading restaurants across Saudi Arabia. This strategic placement ensures higher audience reach at the right time.
(Source: mynitx.com)
📍 Case Study:
A major food company partnered with NITX for a targeted campaign, resulting in an 18% sales increase within the first month thanks to precise audience targeting at high-traffic locations.
4. Tailored Solutions for Retail & Hospitality
NITX offers end-to-end technology solutions, including remote content management, cloud scheduling, and real-time performance analytics, empowering hotels and retail chains to increase customer loyalty and enhance guest experience.
(Source: exploretech.io)
💬 Client Testimonial:
“Since adopting NITX, we’ve managed over 50 screens across multiple cities from a single dashboard — with high flexibility and lower operational costs.” — Marketing Director, Saudi Hotel Chain.
5. Recognized Leader in Saudi Digital Signage
According to Ensun, NITX is among the top Saudi companies in digital signage, leveraging AI-powered audience analytics to optimize ad performance.
(Source: ensun.io)
📈 Market Insight:
As per Statista, the Middle East’s digital advertising market is projected to grow by 7.2% annually until 2027, positioning NITX to capture significant market share.
(Source: statista.com)
Summary: Why NITX Stands Out
| Factor | Explanation |
| Saudi Market Focus | Founded to address Saudi Arabia’s unique advertising needs. |
| Investor Confidence | Strong funding and high valuation highlight business strength. |
| Smart Screen Network | Wide coverage in high-impact locations ensures visibility. |
| Sector-Specific Solutions | Designed for retail and hospitality sectors’ growth. |
| Tech Leadership | AI and data analytics provide unmatched targeting precision. |